I am writing an update
to my initial Liquid Zeolite versus Powdered Zeolite letter which I
originally wrote in 2007. The reason for this update is due to the
interesting change of position of a MLM Zeolite Company,
as well as some additional information that will allow you to see the
truth behind the immense amount of manipulation of information used for
marketing purposes for these companies to sell product and make money.
Its purpose is to
provide you with accurate information without any underlying motive. It
is true that I Micah Portney started and commercialized the Zeolite
supplementation industry over 15 years ago. It is also true that I own
ZEO Health Ltd who manufactures the original Zeolite supplements with
one of the only Zeolite mines in the world which mines its Zeolite
specifically for human consumption. Please know that this letter is
written to expose the real and honest truth about Multi Level Marketing
(MLM) liquid zeolite and to show you the tremendous advantages of clean
powdered ingestible micronized zeolite! This letter is not about
getting you to purchase our products and if the information disclosed
in this letter does not make complete common sense to you go ahead and
buy the MLM liquid Zeolite! When you see the lack of results, THEN come
and try our pure quality Zeolite products that continue to come from
the original and still leading company in the ingestible zeolite
supplement industry! It is our company ZEO Health, and our company
alone, that pioneered the highest quality Zeolite supplementation
products and came up with the original and still implemented cleaning
process and did all of the original testing to make sure that our
Zeolite is always effective and safe for human consumption while always
being able to respond to any concerns by the FDA about the growing
zeolite supplementation market we created.
I know that it can be
very frustrating for people who are exposed to a great volume of
information to decipher the huge amount of misinformation about Zeolite
on the internet. It frustrates me to no end that people have taken a
very beneficial mineral and products that I have created for the well
being of people and prostituted them for their own gain with lies and
Let me start with
the change of position with the liquid MLM company:
company position during launch (approx 2003): There is some magic or proprietary
patented process which can turn the mineral Zeolite into a liquid,
while maintaining its benefits, increasing its absorption into the body.
Company Position 2010: The
liquid Zeolite is actually very finely micronized powder suspended in
Zeolite is a solid by nature. Its
health benefits are a result of its cage-like structure and its natural
occurring negative charge. That negative charge
allows Zeolite to attract positively charged metals and toxins like a
magnet, trap them in its cage-like structure and draw them out of the
body. Any manipulation of this solid (such as making it liquid),
destroys the beneficial cage-like structure and negative charge,
rendering what's left (a pool of elements) useless and possibly even
All of the independent
scientific studies showing Zeolite beneficial were done on the
micronized Zeolite powder. (OURS!) The MLM Company knows this and
has been using these studies to promote their products since their
launch. As more people learned about the true nature of
Zeolite and started to understand that the MLM's original position
on Zeolite did not make scientific sense, THE MLM'ers then changed it
to state that they have very fine micronized Zeolite powder
suspended in water. Then they made fun of the people like me who
destroyed their original position by putting out facts about what
they were saying. They don't tell you that when I wrote that
original white-paper that explains exactly how their Hydrochloric
acid process at the time actually broke down the zeolite cage.
Another reason for the
change is the result of a legal battle with the original patent
owner who never claimed that the drug he was trying to create was
actually ingestible or even effective, but let the MLM state that
for a licensing fee. At the end, the MLM was no longer
legally able to claim the process in the patent, now that they
were no longer paying a license fee to use it.
Don't you find it
interesting that a company can very cleverly change their whole
story on a product and their MLM distributors never blink an eye
or ask why? How is that? It is because their business is all about
making BIG money (much of it coming from desperate sick people trying
to get well!) - so who cares what the real story is as long as
they are getting paid.
ALL LIQUID ZEOLITE PRODUCTS IN
THE MARKETPLACE ALL USE TRACE AMOUNTS OF POWDERED
ZEOLITE SUSPENDED IN THEIR PRODUCTS!
this mean? There
is no such thing as a liquid zeolite. They are all powdered zeolite
suspended in a liquid such as water, Humic Acid, etc. In other words, there is really no
liquid versus powdered controversy because all zeolite products use powdered zeolite.
Let's take a closer
look at the multi-level marketed (MLM) liquid Zeolite Company's new
claim for a moment:
Let's say that the
product is actually very finely micronized Zeolite powder. They claim
that all of the particle sizes are all below 5 microns, which means
that they are absorbable into the bloodstream. They make
a huge claim about its absorbability and that the Zeolite powder
company (they are probably talking about ZEO Health Ltd) asks you to
take more of their product than what is in the liquid.
IT'S TRUE! I ADMIT IT!
WE DO ASK PEOPLE TO TAKE THE AMOUNTS THAT WERE PROVEN TO BE EFFECTIVE
IN THE INDEPENDENT PUBLISHED SCIENTIFIC STUDIES! WHY AREN'T THEY?
Why? We base all of our
information on facts. How can the MLM distributors make claims that you
need less without any scientific evidence? Just because they say so?
No. It is because they need to have some excuse of why people should be
paying large amounts of money for very small (trace) amounts of zeolite
put into water.
If 100 people come out
of a movie theatre and 1 cab comes to pick them up to take them to
their destination, it will take that one cab a long time back and forth
to accomplish its task. However, if you have 100 cabs come to pick up
100 people, it will be much quicker and more efficient to take the all
of the people to their destination. This is common sense. Thinking
about it in these terms will let you see that what they are saying does
not make any sense. The cage of a zeolite is only so big and will only
take so much to fill it. Somehow they want you to believe that their
zeolite is magic and breaks the law of physics.
Studies: The liquid
MLM says that they have a scientific study on their product. Is
Answer: Yes and no. All of the reputable
published scientific studies are independent from the company which is
selling the products. You will notice in the scientific study
that they have released that the acknowledgment section states that the
study was conducted by people who have a stake in the success of the
product. The researchers are the manufacturer, the person who
sells it to the MLM company and a consultant that they hired to ensure
the results come out in their favor. However, the game that they
play is to release a synopsis or summary of the study to the public and
their MLM distributors without the complete study which includes the
acknowledgment section showing a blatant conflict of interest in the
study. Therefore, only independent published studies which have
no affiliation to the manufacturer or company selling the product, are
recommended when contemplating the use of a product.
PRICING: Why are the
MLM liquid products so expensive?
companies make a really big mark up on their products in order for
everyone involved to take a piece of the profit as commissions (the top
distributor makes money on the distributor below him and the next below
him, and the next below him, etc.). They state it is because of their
complex process for cleaning it. I know for a fact that the MLM company
pays approximately $5 per bottle from the manufacturer. That is after
the manufacturer adds a mark up. The MLM charges you $58 per tiny 15ml
bottle. There is no relationship here between the high price and the
quality of MLM products. There is also no relationship between the cost
of the product and its effectiveness.
DOSING:How much Zeolite am I getting in the
liquid products and what is the recommended daily amounts that I should
dosage of Zeolite used in the scientific studies showing it beneficial
for detox, immune boosting, etc. used a dose of between 4,000 mg to
15,000 mg per day.
Our product Destroxin has 800mg of Zeolite per capsule. Our ZEOLITE
PURE product has 5,000 mg of Zeolite per tablespoon!
The liquid MLM company
claims that they have 24 mg per dose and 100 doses per bottle. That
should be 24 x 100 or 2400 mg of Zeolite per 15ml liquid bottle. We
evaporated the liquid MLM bottle and found 160mg per bottle of powder.
That means you are only getting 1.6 mg Zeolite per dose, not 24 mg. You
would have to drink at least 25 bottles per day of their liquid zeolite
suspensions to even get the minimum beneficial dose of Zeolite. With
liquid products, you obviously are not getting much actual Zeolite!
We also sent the liquid
Zeolite to an independent
mineral testing lab that analyzes the purity level of the
Zeolite to confirm our findings. The lab tests both purity, as well as
the complete breakdown of elements and heavy metals that make up the
liquid Zeolite. A copy of an email I wrote explaining the results and
the results directly from the lab itself is at the end of this
document. The bottles that we sent were with the labels peeled off so
we did not have them put the name of the product on the document so the
MLM company could not sue us for publishing the results. The bottles
themselves still had the seals from the manufacture on the neckbands
and were unopened.
SAFETY:Are liquid Zeolites safe to take?
FACT: Probably, they are only very small (trace)
amounts of zeolite suspended in water. As long as no microbial or
bacterial growth has grown in the water (which is a risk when you are
only using water in the product), then it should be ok. Why you would
want to pay a lot of money for very small amount of a 67% pure zeolite
dropped into some water is beyond me but every makes their own
decisions in life.
companies said that the powder has heavy metals in it and that the
liquid is clean.
is one of my favorite twists that the Multilevel marketing (MLM) teams
came up with. I have to appreciate the creativity.
When you review the
independent test lab reports, you will see conclusive proof that their
Zeolite contains heavy metals.
Zeolite Liquid Products: There is a product on the market claiming the
power of multiple Zeolites, what is that all about?
Unlike the original
liquid zeolites which all use Clinoptilolite, the manufacturer who
makes the water based MLM liquid Zeolite, and also one of the original
unethical businessmen that I have spoken about, decided to manufacture
a liquid product with multiple zeolites.
First, I will tell you
that Zeolite is the name of a family of minerals. There are over 60
different types. Some are very fibrous and at least two are toxic to
humans. One of the toxic ones is called Erionite. It has a similar
effect to that of asbestos. There are only two zeolites which have been
shown safe and beneficial to humans in scientific studies. The first is
Clinoptilolite which is the one that I pioneered the industry with and
is in almost all Zeolite supplements on the market. The second is
Mordenite. The reason why I did not use Mordenite is because it has a
sharp molecular structure and I believed that it would have negative
long term effects on the digestive tract because it was sharp.
The unethical mad
scientist who makes the liquid MLM product is now manufacturing a
multiple Zeolite product using another Zeolite called Chabazite. The
problem here is that most of the Chabazite mines in the world also find
Erionite with the Chabazite which is very dangerous to mine something
for human consumption where there is also something toxic to humans.
There is no evidence even that Chabazite has any benefits to humans and
there have been no tests for safety. The whole reason behind putting it
in the product is as a marketing gimmick to make people believe there
is something special about it. Well there is something special. AND
potentially dangerous as well. I am not sure if this person believes
that he doesnâ€™t have to worry about safety because there is such a
small amount in the product, or if he just doesn't care about anything
but money. The bottom line is that there are no additional health
benefits that these unethical marketers are claiming for this product.
There is a potential dangerous health risk, and you're not getting
enough Clinoptilolite to be beneficial. STAY AWAY FROM ALL MULTIPLE
ZEOLITE PRODUCTS!! The real scary thing here is that there are copy
cats in the industry and we have already had calls for people looking
to manufacture using Chabazite, figuring this first guy did his
homework. In fact, that couldn't be farther from the truth!
Donâ€™t let these
manipulative MLM's fool you with scare tactics and the warping of facts
so they can make millions of dollars selling products with limited
efficacy using the name of a very beneficial mineral. Don't fall for
buzz words like bio-available or cellular. Micronized Zeolite is bio-available
and reaches the cells by nature's design as long as the zeolite has
been micronized. Trust a Zeolite company who uses the actual form of
Zeolite used in the scientific studies and the published protocols and
doses for using it. We are the ORIGINAL zeolite supplement company who
has been manufacturing real beneficial and safe Zeolite supplements
since the 1990's.
I am sure that all of these liquid companies will be angry that I
wrote this letter blowing up their marking hype and lies. However, I
knew that it was time that I took a stand and cleared away the smoke
and mirrors and marketing manipulation of facts surrounding these so
called liquid Zeolites.
May this letter find
you in the best of health.
Micah Portney, M.A.
ZEO Health Ltd.
Dear Friends of
Everyone in the marketplace has been dealing with the
misinformation of facts about Zeolite from the liquid Zeolite MLM
company. I don't know why I had not thought of this years before, but I
decided to get my hands on 10 bottles of the MLM liquid Zeolite product
in order to have it tested by an independent lab. The sample is called
NCD2010. The lab took ten 15ml bottles of the liquid Zeolite product
and evaporated the liquid out of it in order to get down to the powder
and test it. They air dried it to make sure that only water evaporated
from the sample, leaving all other ingredients intact.
The bottle claim is 24mg of Zeolite per serving and 100
servings per bottle.
Therefore, there should be 2400mg per 15ml bottle. At ten
bottles, this should = 24000mg. As you can see by the lab report, after
the liquid from 10 bottles were evaporated, they ended up with 2.3
grams (2300mg) of powder remnants (we haven't said that this was
Zeolite yet). This is less than what is claimed in a single bottle. If
you divide the 2300mg by 10 bottles, you get 230mg per bottle. When you
divide that by the 100 doses that they claim, you are getting only
2.3mg per serving instead of the 24mg that they claim.
Are you still with me? I know, math is hard. So the lab then
took the powder and analyzed it to see what the purity of Zeolite is.
As you can see, they came up with 67% pure. So this means that if there
are 230mg of powder per bottle and it is only 67% Zeolite, you end up
with 154.1mg of Zeolite per bottle or a total of 1.5mg of Zeolite per
dose compared to the 24mg per dose that they claim.
By the way, for your viewing pleasure, the lab also gave you
the elemental breakdown of the liquid Zeolite, including the heavy
metal levels. I remind you that making false label claims is against
FDA regulations and against the law and puts all natural supplements
under attack and scrutiny due to the bad example that these companies
set for the supplement industry as a whole.
ZEO Health Ltd.